Aspect Design

Updating the brand identity for a
multi-disciplinary architecture and design firm

2020

Branding

About

Aspect Design is a multidisciplinary architecture and design firm based in Mumbai. I've known the team for years and joined them in an official capacity during the pandemic. It was a time to reflect and revaluate the goals and the future of the company. This led to the creation of a new brand identity, a revamped website and a full range of collaterals.

Logo

The logo mark was a simple word-mark, based on the brand name set in Trade Gothic. The “T” was modified to provide an architectural twist, to reference the work Aspect does.

Collaterals

A range of collaterals were designed to match the new identity, from business cards to invoices, proposal formats, and architectural drawing sheets.

Website

The website was updated as well, to fall in line with the new identity and brand guidelines.

Brand Book